Reading was once a privilege only enjoyed by those well-off and those with patience. It wasn’t that long ago that books took forever to print and the world clamored for new books a couple times a year. Now, books are published and distributed in so many ways that it’s hard to even keep up. In Martin Luther’s day, The Bible was chained up in the library. I have a version of it on my Blackberry that I can search different translations with just a few buttons.
Technology has met books with the introduction of the e-reader. Amazon released one of the first mainstream e-readers in their Kindle, a device that employs “e-ink” technology, where the page treats your eyes like a piece of paper but you don’t have to turn pages. Reviews raved about this little device: you could download books from anywhere – especially with wi-fi hotspots – on the fly, and store hundreds of books on a little device like this. Ebooks generally run cheaper than regular books anyway, so it seemed like a slam dunk. Plus, the e-ink took less power to operate, so battery life could be over a week.
One problem: the price. Amazon’s Kindle was $259. Sony’s comparable e-reader was a whopping $349. Barnes and Noble released their Nook last November at a price of $259. This is a pretty high upfront price to pay, and you’d have to read a lot of books to make up the price of just buying books like normal. So the niche market has always been travelers and very heavy readers – people who need to lug around a lot of books and can store them in one little device instead. But all these e-readers are looking to crack into the full, mainstream reading market.
Then: The Price War Began
Two things happened that kicked off the price war. One, the iPad . As much as I hate this piece of hardware, it has a slick presentation that grabs eyes. One of the biggest features of the iPad has been iBooks, which is just a slicker version of an e-reader. Even though the iPad is at the ridiculous price of $499 (and jumps to an even-more-ridiculous $629 plus a monthly data plan to add 3G service like the Kindle/Nook offers for free), some people justify that price for a color e-reader. So that started taking market share from the other e-readers; why pay almost $300 for a device that reads books when you can pay $500 and get (in certain ways) more functionality?
The second was the brilliant move by Borders: bringing the Kobo eReader to the U.S. While this device lacks any internet connectivity, its price point of $150 finally started to look enticing to the mainstream. And with the announcement of bringing in the Aluratek Libre eReader for $120 , Borders looks like it is readying itself to start bringing in some serious market share.
Until earlier this week, when Barnes and Noble announced they were dropping their Nook to $199, and releasing a wi-fi only version of the device for $149. With access to a ton of free wi-fi hotspots in the country, all of a sudden, the Nook looks like the best option. Amazon, the same day, responded by dropping the Kindle to $189 . With wi-fi and 3G service, as well as a pending App Store , it looks like the one to beat.
So where is the future of reading? So far, here are your options:
1. Buy an e-reader and use ebooks.
Pros: Extremely convenient – get a book in a matter of minutes, either through your computer or through your device. New releases available immediately. Low price for ebooks. Carry a ton of books without the weight.
Cons: Big upfront price for device. Quality of device varies from company to company.
2. Go to the library .
Pros: Free.
Cons: Can be a limited selection. You’re on a time limit, so you have to keep renewing the book. If you’re like me, you don’t like that added pressure sometimes.
3. Trade books on PaperbackSwap for cheap.
Pros: Own a book for $2-3. Big selection available.
Cons: Have to wrap and mail books to get credits. Receiving a book can take weeks. Quality of books can vary depending on sender. Few new releases available.
4. Buy new books at the bookstore.
Pros: New releases. That “new book” smell.
Cons: Sticker price.
5. Download free e-reader software on computers and smartphones and buy ebooks.
Pros: Software is free. Ebooks are cheap. Take your books anywhere on your phone.
Cons: Reading on smartphones can be hard on the eyes, reading on computer is less-than-comfortable for long periods of time.
6. Buy used books on Amazon.
Pros: Low price. Generally good quality. Excellent selection – pretty much any book you want. Free shipping on orders over $25.
Cons: Shipping charges if you just want one or two books. Have to wait for books to be shipped to you.
What’s the answer?
I don’t know yet. I think e-readers are getting very close to breaking through. If you show me an e-reader using the e-ink technology and works well (and looks slick enough) for under $100, I’m buying in. $150 is still just a little too pricey for me to buy (although I would take one as a gift!). What are your thoughts? With so many options for reading books, which one is the best for your situation and why?
Tom is an entrepreneur and freelance writer, working out of his apartment full-time, or wherever he feels like taking his laptop. He doesn't take long European vacations or blogs on the beach. He's an Average Joe that took control of his life. He wants you to do the same.
