I’m exhausted.
This week has been a "Power Week" for me. I’m sending out a sales letter to hype my business to about 150 Milwaukee-based businesses. This has involved spending my free time doing the following:
- Narrowing down my list to determine which 150 businesses were getting the sales letter.
- Putting polish on the sales letter so that the wording and formatting are correct.
- Building a spreadsheet for all those businesses.
- Literally spending hours researching each business to get names for people to address these letters to.
- Figuring out how to do a mail merge for the first time in my life, so that each letter is personalized.
- Printing out all the letters.
- Hand-addressing each envelope to increase the chances of it being opened by the recipient.
- Folding and stuffing the letters into each envelope.
- Reprinting letters that had mistakes on them.
- Sticking stamps on all of them.
- Sealing them up.
This has taken a LOT of hours this week. It’s drained me quite a bit, and I’d be working on them into next week if I didn’t get help from my wonderful fiance in folding all of them for me. Five of those steps above involved staring at a computer screen. It also doesn’t help that I spend 40 hours a week answering emails.
That said, writing has fallen by the wayside this week. Sometimes, you have to prioritize, and while I love this blog, I had to focus on my career for a few days this week. All the progress in the world doesn’t matter if you are making yourself miserable while doing it.
Next week, we’ll have another pile o’ links and plenty other good stuff that you love from The Practical Nerd. Stay tuned!
Tom is an entrepreneur and freelance writer, working out of his apartment full-time, or wherever he feels like taking his laptop. He doesn't take long European vacations or blogs on the beach. He's an Average Joe that took control of his life. He wants you to do the same.
