Is there anything more frustrating than the local radio? Never is this more evident than at Christmastime. In Milwaukee, the only two Christmas songs available are that “Canon In D” thing with the boys’ choir, and “All I Want For Christmas Is You” by freaking Mariah Carey. Yes sir, nothing gets me in the spirit like Mariah Carey. Ugh.
I love Christmas music, but this was killing me. Even better, at nighttime when they might play a few different ones, we have an annoying DJ named Delilah who intersperses each song with over-the-top mushiness and “inspirational” messages. Pandora came to the rescue, and here I am, still using it more and more.
Pandora Radio is a little web application where you tell the service an artist you like and it plays music by that artist and others like it. You can give the ol’ thumbs-up or thumbs-down to songs, and it will adjust your playlist accordingly. The more you rate, the better it gets at picking music you’ll like. You can even add more artists to a radio station for variety and even better chances of getting music you like. For music lovers like me, this service is a Godsend, as it is free and easy to use, and it helps me discover new music. But why else is it so great?
A big variety in types of stations you can create.
You can make as many stations as you want in Pandora. So I can make a country station if I want by just adding a few country artists I like. As you can see above, I added a Rockapella station to listen to a cappella covers of songs any time I want (I never said I was cool). What about Christmastime? Pandora had a couple Christmas stations created, and you can create stations with your favorite artists singing holiday songs, too. Bye-bye, Mariah, hello Straight No Chaser!
No commercials.
My biggest beef with local radio is the commercials. First, they take commercial breaks like every five minutes. We have a station here called FM 106.1, which is an all-country station, and they actually advertise the “No-Talk Triple-Play” where they play, wait for it… THREE whole songs in a row! WOW. And I think there’s something written in the laws of radio that every station has to take commercial breaks at the exact same time. It bothers me. A lot. If I’m in the car for 10 minutes, I don’t want to listen to commercials for 8 of those minutes.
It’s still radio.
Yes, I love my Zune with all my heart. But what about the days when I just want to sit back and let somebody else pick the music for me? That’s why Pandora comes in handy. When I’m in the car, some days I’ll just plug the adapter into my Blackberry and let Pandora entertain me. Most are hits, there are a few misses occasionally, but it’s nice to have a variety without dealing with all the crap of local radio. I even get (a limited number of) skips (per hour) that I can use for songs that drive me nuts.
No annoying DJs.
Is there anything more pointless than the radio DJ anymore? I understand if you are on talk radio. For example, I’m a huge fan of Dave Ramsey’s radio show. But in those situations, I want to hear the guy talk, not play music. Delilah kills me. At Christmastime, I was listening to a local station during the day while I ran some errands, and they decided to spend 10 minutes in an interview with Ray Romano. *siiiiiiiiggghhhhhh*… With Pandora, it’s computer-generated and analyzed. I don’t have to listen to anybody explain any garbage to me about anything. I don’t have to listen to people winning money and big giveaways. I just get the music.
You can take it pretty much anywhere.

If you’ve got a pair of headphones, you can listen to Pandora anytime. First, it runs in a web browser, so if you are near a computer, just plug the ol’ headphones in and start listening. Or, if you’re at home, crank up the speakers! As you can see above, it’s available on almost any type of smartphone. I use the Blackberry app myself, and I love it. Plug that bad boy into the cassette adapter or FM transmitter, and it feels like you’re just listening to regular radio. [Bonus feature: when you get a call or a text, it pauses the station for you to take care of it, and then unpauses when you’re done automatically. Cool!]
Have other needs? Well, some boombox-type devices support Pandora music, and Pioneer has announced plans to bring Pandora to more cars in 2010. In addition, I have recently discovered Jamcast, which streams your audio to different supported devices, including my XBox 360 (see link for full list of supported devices, including PS3 and various DVD players), so that I can play Pandora on my computer and listen to it in my living room on my TV. Slick!
It’s FREE.
Yup. There’s no better argument than this one. It doesn’t cost a dime. You can pay for it if you’d like, and Pandora One offers some nice features, too. But if you want to stick with free, there’s nothing stopping you. The limitations aren’t ridiculous like some services out there, and you can still enjoy it fully.
Yeah, Pandora isn’t big news to anybody who’s been online for the past few years. But if you’re not all that tech-savvy, this can be a great new discovery for you. Check it out today!
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