It’s no secret that I’m a big fan of Lifehacker. It’s got a perfect blend of really nerdy computer advice along with incredibly practical tips as well. This time they bring an article with Tod Marks of Consumer Reports on subtle supermarket marketing and how they get you to buy into things you don’t need:
"Prime selling space is right in the center, eye-level if you will," Marks says. In fact, companies sometimes pay thousands of dollars to have their products placed on the center shelf. And, Koeppen continues, those items tend to be more expensive than the ones found high or low. "The lower level and the high-on-top level, they’re kind of the low-rent districts," Marks notes. "You put commodities there — things that don’t bring in a lot of profits that people are going to buy, no matter what."
Sounds interesting, doesn’t it? Head on over to Lifehacker for their full write-up and a link to the original article. Do you have any special tricks you use to save money in the supermarket? Share them in the comments!